Development workers who read this handbook will learn how to transform and use field PRCA and AKAP baseline findings to design and implement communication strategies appropriate for their project situation. They will learn how to design messages and discussion themes. They will acquire skills for supervising the production and pre-testing of media materials. In addition, they should be able to set up a management system for training field staff, monitoring and documenting the implementation of the strategy. Finally, they will acquire skills for carrying out both qualitative and quantitative communication programme impact assessment and evaluation during and immediately following the termination of the implementation process.
