Marketing

The ability to support sustainable food supply chains is reliant on improved transport and logistics in order to achieve greater economies of scale. In some respects the lack of coordination among farmers who have access only to small plots creates barriers to obtaining a good market value for produce. But this is not the only dilemma. Because it is sometimes hard to band together in order to sell their product to a processing facility, many farmers lack bargaining power when it comes to negotiating a fair price for their goods. Uncompetitive supply systems will add risks for food security if smallholder farmers are increasingly unable to feed themselves. In this way food security is certainly related to supply chain and value chain analysis. Many value chain projects have contributed to improving aspects of food security through marketing, even if they often have not made this an explicit goal.

Why join KariaNet?